If you’re going to keep up in 2017 and beyond you need to be utilizing content marketing to it’s fullest.
Content creation is at an all time high, and it’s just increasing at insane rates. This means you’re going to be spending a lot of either time or money producing content if you want to keep up, so it’s important that you create content that people find engaging, so that you get the best return on your investment.
You don’t want to put hours into producing content, or thousands of dollars hiring someone to produce content for you, if that content isn’t going to bring you a return on your investment. Because every minute wasted is an opportunity lost.
We all know the value of having your content shared, and a truly engaging piece that is shared many times can create exponential growth for your business or even “go viral” which has shown to be enormously powerful in terms of marketing potential.
So how do we avoid wasting time & energy on bad content, and ensure we only produce content that our audiences will find engaging. How do we ensure our content gets a high number of likes, comments & shares across mediums?
We need to validate our idea somehow.
My secret validation tool: Twitter.
(okay so it’s not that secret, but it IS powerful!)
If you are thinking of creating a piece of content about something, you can gauge how well your audience responds to that topic by looking at the engagement numbers you receive when you tweet about it. And the great thing about twitter is there’s no risk involved, it takes seconds to put a tweet up and if it doesn’t engage your audience you can simply send out another and keep giving value.
Shrink the concept down into as short and precise a sentence as you can and send it out to your audience, if you are unable to sum your content up in one or two sentences then you need to revisit it and become clearer on the statement you want to convey. Twitter forces you to be concise due to it’s 140 character limit, so this is a fantastic tool.
Let’s say you have 1,000 twitter followers and you get an average of 10 retweets and 20 likes on each post. If you tweet about the subject you’re thinking of writing about, and you get 15 retweets and 23 likes then you’ve clearly hit on something your audience resonates with. However if you only get 3 retweets and 9 likes. Then either it is not a topic your audience find engaging, or you need to re-examine how you approach it.
The great thing about this method is you get immediate feedback that will let you know whether your approach to that subject is going to gel with your viewers, or whether to scrap it and move on to something else. For example I started this blog to help other people succeed, and with that idea in mind I recently asked my twitter following whether they’d like to learn more about the process of starting & launching a business, or the process of growing their existing business, and within minutes I found out that 89% of my audience don’t have a business yet but want to learn how to start one – valuable information to have!
So if you find yourself unsure about what content to produce, or unsure about which piece to run with, then turn to twitter for instant feedback straight from the people who matter – your fans. And if you find yourself getting an above average response rate, then you’re onto something worth talking about.