Treat people fairly.
While it is your obligation to negotiate the best deal you can for yourself when you are selling, you must also not be ‘scamming’ people. Deliver what you promise when you promised it. A rampant problem in business is people who do things like pay late, or deliver late. Ultimately these people are out to make a fast buck, but only they lose out in the long run as they develop a tarnished reputation and no repeat customers.
Take a look at the people who are buying from you, is it mostly referalls & existing repeat customers? Or is it primarily from new customers which you have to generate. If you are primarily selling to new customers then examine how you can improve your promise & delivery to turn them into repeat customers.
Get the most from Networking Events
Many people attend conferences, seminars & networking events. The hope is that each event will bring a bigger ROI than was put in to attend. However you’ll often find people attend such events with no plan in mind, they do not execute and then they leave not having gotten the most out of their time and the experience. Many people attend conferences as if they were a movie screening. They turn up, watch, and leave. Never leveraging the event to it’s full potential.
To maximise your results come up with a plan prior to attending each event, decide a quantifiable result you want to achieve and take action on it. For example perhaps you want to generate 10 qualified leads for your business, set acquiring those 10 new leads as your primary goal. Once you get to the event take action on that goal, go from person to person to person and meet them all with the intent of adding them to your funnel. Establish whether they are a fit for your business, screen them and set up sales calls or meetings with them. Do this until you have achieved your goal, only once your goal has been met or exceeded are you allowed to sit down and enjoy the show.
Optimise your Pricing
Make sure your products are priced properly. A lot of people who are new in business underprice their products or undervalue their work. I understand you may be trying to get a foot in, but doing jobs on tick never bought anyone a Lamborghini. It’s important you are getting a fair value in return for your products or services. If you’ve been in business for a few months and are making consistent sales, a good rule of thumb is that 10-20% of your customers should say “Hey that’s cheap I’ll take it”, 10-20% of your customers should say “That’s too expensive” and 60% should quietly agree and pay you. If the majority of your customers think your pricing is fair, you’re most likely in the right ballpark. This simple technique allows you to ensure you are not losing customers due to being too expensive, while also not underpricing yourself.